The Design Sprint

SPRINT BOOK

On Monday, you make a map of the problem. On Tuesday, each individual sketches solutions. On Wednesday, you decide which sketches are strongest. On Thursday, you build a realistic prototype. And on Friday, you test that prototype with five target customers.

source: https://www.thesprintbook.com/how

Set the Stage

Before the sprint begins, you've got to do some prep work. You need to have a big important challengeโ€”something that's worth five days of focused work. You need to recruit a team with diverse skills. And, of course, you need to find the right room and get the right materials.

๐Ÿ“˜ Sprint, pages 21-48

๐ŸŽฌ Video

๐Ÿ“ Sprint checklists (PDF)

๐Ÿ—’ Sprint Room Setup

๐Ÿ›’ Sprint Supplies

๐Ÿ—’ How to Run a Remote Sprint

๐Ÿ—’ Lightning Decision Jam by AJ&Smart โœจ

๐Ÿ“ˆ SprintFit โ€œShould You Run a Sprint?โ€ Tool by Knowledge Expert โœจ

๐Ÿ““ The Facilitator's Handbook โœจ

๐Ÿค” How to Pitch a Design Sprint

Of course, you may need to sell the idea of running a Design Sprint in the first place. If that's the case, try sharing a quick overview of the process with the 90 second video, "Stop Brainstorming" post, and/or this page you're looking at right now.

You also might help the team experience a structured meeting with a 30-60 minute Lightning Decision Jam exercise. It's a great way to give teams a taste of the Design Sprint process before the full commitment.

Or you could just drop some names: In addition to Google, Design Sprints have been run by teams at Slack, Uber, Airbnb, Medium, Dropbox, Facebook, McKinsey, IDEO, LEGO, the United Nations, the New York Times, and many, many more.

Most importantly, get timing and tone right. Make sure the team is starting a big challenge and it's an opportune moment to sprint. And offer the Design Sprint as a way to be helpful with solving that challenge. If the timing isn't right, don't force it. If you're patient and helpful, the time will come.

Challenge Statement

Creating a challenge statement for a Design Sprint is a great way to help everyone understand the purpose of the sprint. The best challenge statements are: โ€ข Short and easy to understand โ€ข Something with an urgency that needs to be delivered โ€ข Contain a timeframe โ€ข Are inspiring and get people excited An easy format to follow is: [ACTION] + [OUTPUT] + FOR [USER] + TO [PROBLEM] + BY [TIMEFRAME] like: Design an app that helps people who are moving, to inventory and sells items for xxx.

Monday: Map

Monday is a series of structured conversations to build a foundationโ€”and a focusโ€”for the sprint week. The structure allows the team to "boot up" as much information as quickly as possibleโ€”while preventing the usual meandering conversations.

In the morning, youโ€™ll define key questions and a long-term goal. Next, youโ€™ll make a simple map of your product or service. In the afternoon, youโ€™ll ask the experts on your team to share what they know. Finally, youโ€™ll pick a target: the moment on the map that represents the greatest risk and/or opportunity.

๐Ÿ“˜ Sprint, pages 51-91

๐Ÿ–ฅ Monday Morning Slide Deck in PDF, Keynote, or PowerPoint

๐Ÿ“ Checklist

๐ŸŽฌ Video

๐Ÿ—’ The Note-N-Map by Design Sprint Switzerland โœจ

๐ŸŽฌ Map Tutorial by AJ&Smart โœจ

Tuesday: Sketch

Tuesday is all about solving the problem, using a method optimized for deep thinking. Instead of a typical group brainstorm, every individual will sketch their own detailed, opinionated solutions, following a four-step process that emphasizes critical thinking over artistry.

๐Ÿ“˜ Sprint, pages 93-123

๐Ÿ“ Checklist

๐ŸŽฌ Video

๐Ÿ“ป Spotify Playlist by AJ&Smart

Wednesday: Decide

By Wednesday morning, you and your team will have a stack of solutions. Now, you have to decide which of those sketches should be prototyped and tested.

Instead of an endless debate or a watered-down group decision nobody's happy with, you'll use the five-step "Sticky Decision" method to identify the best solutions before turning the final decision over to your Decider. Then, in the afternoon, youโ€™ll take the winning scenes from your sketches and combine them into a storyboard: a step-by-step plan for your prototype.

๐Ÿ“˜ Sprint, pages 125-160

๐Ÿ“ Checklist

๐ŸŽฌ Video

๐Ÿ—’ Storyboarding 2.0 by AJ&Smart โœจ

Thursday: Prototype

On Thursday, you'll build a realistic prototype of the solutions in your storyboard so you can simulate a finished product for your customers. Design Sprint prototyping is all about a "fake it till you make it" philosophy: With a realistic-looking prototype, you'll get the best possible data from Friday's test, and you'll learn whether you're on the right track.

๐Ÿ“˜ Sprint, pages 163-190

๐Ÿ“ Checklist

๐ŸŽฌ Video

๐Ÿ›  Recommended tools: Marvel, InVision, Figma, Keynote, Keynotopia

Friday: Test

It's time to put that prototype to the test! On Friday, you'll show your prototype to five customers in five separate, 1:1 interviews. Instead of waiting for a launch to get perfect data, you'll quick-and-dirty answers to your most pressing questions right away.

๐Ÿ“˜ Sprint, pages 193-225

๐Ÿ“ Checklist

๐Ÿ“ Customer Screening Worksheet

๐Ÿ“ Example Customer Screener

๐Ÿ“ Test Setup How-To Guide by Michael Margolis

๐ŸŽฌ Video

๐ŸŽฌ The Five-Act Interview with Michael Margolis

๐Ÿ—’ The Google Ventures Research Sprint

A Brief History of the Design Sprint

Jake Knapp created the Design Sprint process at Google in 2010. He took inspiration from many places, including Google's product development culture, IDEO's design thinking workshops, ideas like Basecamp's Getting Real and Atul Gawande's The Checklist, and his own experience building products like Gmail and Hangouts.

From 2010-12 at Google, Jake refined the Design Sprint with teams like Chrome, Search and Google X. In 2012, he brought Design Sprints to Google Ventures, where the rest of the team chipped in their expertise to perfect the process.

Braden Kowitz added story-centered design, an approach that focuses on the user instead of features or technologies. Michael Margolis took customer researchโ€”which can typically take weeks to plan and often delivers confusing resultsโ€”and figured out a way to get crystal clear results in just one day. John Zeratsky brought a focus on measuring results with the key metrics from each business. And Daniel Burka brought firsthand expertise as an entrepreneur to ensure every step made sense for startups.

In 2012 and 2013, the Google Ventures team published a how-to series about Design Sprints, and the process started to spread. The Sprint book came out in 2016, and today, thousands of teams around the world have run sprints in startups (like Slack and Airbnb), big companies (like LEGO and Google), agencies (like IDEO and McKinsey), schools (like Stanford and Columbia), governments (like the UK and the UN), and even museums (like the British Museum and the Smithsonian).

You can find a better-designed but less-recent version of this guide at gv.com/sprint.

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