product management templates
by lennyrachitsky.com
✍️ 1-Pagers / PRDs
My personal 1-Pager template — How I start every project
Kevin Yien’s PRD template (PM at Square) — Love this whole template, particularly the “Non-Goals” section, and the step-by-step flow
Asana’s project brief template — Also love this whole template, particularly the problem statement framework
Intercom’s story template — Love the simplicity, while still having everything you need to get started
Product Hunt’s PRD template — Love the way it begins (Who, Why, What), though a bit long
Adam Waxman’s PRD template (Design at SeatGeek) — Love 1-Pager summary section before it dives deep
Steve Morin’s 1-pager template (EM at Asana) — Love the focus on success criteria and risks
Figma’s PRD template — A super comprehensive plug-and-play template
Adam Thomas’ initiative template — A reminder of how valuable it is to keep these to one page, at least to start
🤔 Strategy
V2MOM template by Marc Benioff
Amazon working backwards PR template by Ian McAllister
How to define your product strategy by Gibson Biddle
🤩 Vision
Product Vision Board by Roman Pichler
Geoffrey Moore's positioning framework by Josh Smith
The Ladder of Needs by Catherine (Kit) Ulrich
Building a shared team vision by Google
Product Vision FAQ by Marty Cagan
📢 Go-To-Market
Launch strategy template by Pratik Mehta
Marketing plan template by Michael Taylor
GTM plan template by The Product Folks
đź‘Ś Other templates
🤤 Additional goodness
Read: Unbundling Work from Employment by Li Jin
Watch: Japanese skateboarder Isamu Yamamoto (via Mike Lewis)
Watch: Transfiguration (via The Browser)
Last updated